Nooku

SOFT AS A RABBIT. HARD AS BOURBON.

There’s something special about cutting a new trail, breaking fresh snow, exploring terra incognita–or pouring a drink so extraordinary that no one has ever tried anything quite like it. That’s the path we forged with Nooku–a product that spurred the creation of a completely new beverage category. Hello Bourbon Cream.

Nooku is decadent, yet approachable. It’s a bit like drinking a glass of Holiday happiness. It offers flavor and purity in a category where competitors are pushing products packed with sugar and additives.

Our challenge was to create a site sharing the appeal of this product with upscale targets. The result introduces Nooku with rich, simple imagery and headlines that showcase the flavor juxtaposition.

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