MountainsmithForged For Life
RUGGED, COLORADO-GROWN, NO B.S. LIFESTYLE
Mountainsmith has always known who they are. They’ve stayed true to their roots, crafting outdoor gear in Golden, Co. that will get you wherever you’re going and back–every time–for almost 40 years. By focusing on mountain functional over sidewalk fashionable, their products continue to address the needs of today’s outdoor enthusiast.
Somewhere along the way, they became known for the “Dad Pack,” gear for middle-aged men with kids, designed for the rigors of the play date.
We set out to change that perception by simplifying and strengthening their identity. Then we drew open the curtain on their design process, and brought the experience and passion for the outdoors shared by the people behind this iconic brand to the forefront.