Elements MassageThis Is Youtopia
FEEL LIKE THE WORLD REVOLVES AROUND YOU
Ahhhh. Massage. The ultimate bliss. Seems like something so healthy and relaxing should sell itself. Yet, the massage space is crazy competitive. With three major chains vying hard for consumer attention, and the champion brand outspending all others by an enormous margin, how does a challenger brand compete?
We turned to research to find out. The discovery? People don’t crave a cookie-cutter “chain” massage. When our target decides to indulge in self-care, s/he wants a customized experience every time. Lucky for us, personalization is one of the key offerings of our client, Elements Massage. With this clear position to guide us, we created a multifaceted campaign to communicate that every Elements’ massage is YOUR massage, designed specifically for YOUR needs. Welcome to Youtopia.