We blog. Sometimes.
Agency Zero announces Jennifer Hohn as Executive Creative Director
DENVER, CO – February 5, 2019 – Agency Zero announced today that Colorado advertising leader, Jennifer Hohn, has joined the organization as executive creative director. With over 20 years of creative industry experience, Jen makes and directs category changing work...
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When (and Why) to Turn to an Agency
It’s Startup Week in Denver, and in every corner bar and coffee shop entrepreneurs can be found bringing new businesses to life. This week is billed as the “largest free entrepreneurial event in North America,” and last year it attracted more than 13,000 attendees....
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Category experience – The most (or least) important thing
These considerations will impact your advertising results, and relationships with agency partners Here’s a little bit of ad agency insider baseball: Consultancies that advise the advertising industry are telling agencies to focus prospecting efforts on a single...
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PROPAGATING PROPAGANDA
Dear Gods that Control the Internet (GTCTI), We need to get a handle on things. The digital realm has gotten out of control–in a lot of ways–but for right now I’m talking about the proliferation of false information. Don’t worry, this is a non-partisan rant. It...
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TEAM BUILDING STRATEGIES
Advertising agencies are notorious for work silos and divided teams. Folks that work in a typical agency environment often hear the cringe-worthy words, “account service vs. creative,” “take it up with the creative director,” or “fight that battle with the media...
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DIGITAL TRENDS PANEL DISCUSSION
I recently sat on a panel to discuss trends in the advertising and marketing world, and the conversation was so interesting, that I’m inspired to share it with you. Yeah, yeah…I know industry insiders and advertising publications like to cover “digital trends” at the...
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JUST THE FAX MAN
Colfax Avenue stretches 26.5 miles from the far Eastern end of the Denver metro area to the start of the foothills in the West. It is the longest commercial street in the United States, but it is so much more. Since Denver was founded in 1850, Colfax Avenue has been...
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FINDING APPRECIATION FOR ART, EVEN IN A BONE YARD.
While on our company retreat in Las Vegas, the team managed to venture off the strip one morning (dark sunglasses and coffees were a mandatory) in order to indulge in the colorful history of the sin city, told through old city signs from past decades. The Neon...
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