MEDIA IS JUST AN ELABORATE MATH EXERCISE, RIGHT?
Sure, we use all the usual research and planning tools to evaluate media. And we do all the standard reconciliation and post buy analysis. Plus, we’re great at test-and-learn scenarios, and we can make changes on the fly to optimize every buy.
But, at our core, we fiercely believe media is a creative pursuit.
How and where an audience sees your message is often as impactful (and occasionally more so) than the message itself.
Frequency matters (Shane Co., much?).
And tactical creativity can take a campaign from paid media to national news.
We’re constantly seeking opportunities that are different, outside of the traditional; tactics that may not have been used before, that find your target(s) in places where creative resonates. So, next time you want to get in front of an audience, and you hope to explore all avenues to find them (even the back roads), we can help navigate.