Coursing through the air are the same advertising messages that consumers have heard their entire lives. Through prolonged exposure they’ve built up an immunity to this kind of marketing. It tends to have little effect beyond simple brand recognition. Today’s consumers are more sophisticated. They’re not just aligning with brands they’ve heard of or recognize, they’re evangalizing brands that reflect their ideals, personality, style or sense of humor.
Like patient zero, the starting point of an epidemic, we can start the spread of your message. We are Agency Zero. We develop new strains of marketing through targeted research driven strategy and creative that have the power to get through consumer’s natural defenses and, once embedded, will spread unabated.